Maxxum Pty Ltd, a leading distributor of photo, video, and consumer electronic products in Australia, has been appointed as a distributor of MICRODIA products in the Australian market. This strategic partnership brings MICRODIA’s advanced flash memory solutions and mobile accessories to Australian consumers and professionals, ensuring access to the highest-quality products in the market.
MICRODIA: Redefining Flash Memory Standards
Founded in 1991 in San Jose, California, MICRODIA has been a pioneer in the development of high-performance flash memory products. After years of focusing on OEM manufacturing, MICRODIA has returned to the consumer market with a mission to challenge the dominance of substandard flash memory products and set a new benchmark for quality and innovation.
Raising the Standards
MICRODIA’s return to the consumer market addresses a critical need: offering reliable, high-performance flash memory solutions in a market where quality has declined due to monopolization by a few players.
“We are here to disrupt the status quo and deliver the memory solutions that consumers deserve,” said William Cohn, VP Worldwide Operations at MICRODIA. “With our legacy of innovation and commitment to quality, we’re confident that MICRODIA will once again become the go-to brand for flash memory.”
MICRODIA Flash Memory Lineup
Through its partnership with Maxxum, MICRODIA is introducing a range of cutting-edge flash memory products to the Australian market. These products are designed to meet the needs of professionals, gamers, photographers, and everyday users who demand performance, reliability, and durability.
New Flash Memory Products
· XTRA ELITE™ UHS-I microSD Card
o Capacities: Up to 1TB.
o Speeds: Up to 900MB/s read and 600MB/s write.
o Ideal For: Capturing cinema-quality 8K video and high-speed data transfers.
· XTRA PRO™ UHS-I microSD Card
o Capacities: From 32GB to 2TB.
o Speeds: Read speeds up to 190MB/s.
o Ideal For: 6K and 4K UHD video recording and high-performance applications.
· XTRA PLUS™ UHS-I microSD Card
o Capacities: From 64GB to 256GB.
o Speeds: Read speeds up to 170MB/s.
o Ideal For: Capturing stunning 4K UHD video.
· XTRA ADVENTURE™ UHS-I microSD Card
o Capacities: Various sizes.
o Durability: Built for rugged use with drop resistance, shock resistance, and IPX7 waterproof ratings.
o Ideal For: Outdoor devices like trail cameras, GPS trackers, and drones.
· XTRA IMAGINE™ UHS-I microSD Card
o Capacities: Various sizes.
o Features: Includes a one-month subscription to Adobe Creative Cloud for seamless content creation and editing.
o Ideal For: Creative professionals and content creators.
· XTRA ELITE™ UHS-I SD Card
o Speeds: Up to 300MB/s.
o Ideal For: Professional videographers capturing 8K cinema-quality video.
Durability and Warranty
MICRODIA’s flash memory products are built to last, featuring rugged designs, waterproof ratings, and lifetime warranties, ensuring that consumers can rely on their products for years to come.
Additional MICRODIA Products Available Through Maxxum
In addition to flash memory solutions, Maxxum also stocks MICRODIA’s premium accessories, including:
· ExeCable™ Tweed PD Cables:
o Durable, high-performance USB-C to USB-C cables available in PD100W and PD240W options.
o USB-C to Lightning cables, such as the PD60W, for fast charging and reliable data transfers.
· SMARTCube™ Nano GaN Wall Chargers:
o Compact, efficient chargers with models like the 65W Tri-Port and 4-Port, designed for convenience and performance.
· SnapPower™ Magnetic Power Banks:
o High-capacity power banks like the 10,000mAh Aluminaire and Anchor models, perfect for on-the-go charging.
About Maxxum
Founded on July 1, 2012, by seasoned industry leaders Brian D’Arcy and Glenn Ward, Maxxum has established itself as a trusted distributor of high-quality photographic, video, and consumer electronic products in Australia.
Leadership and Expertise
· Brian D’Arcy: Former owner of Adeal Pty Ltd, with over 30 years of experience in the industry, including serving as the founding Vice President and two-term President of the Photographic Industry Council of Australia (PICA).
· Glenn Ward: With 12 years of experience at Adeal in roles such as National Sales Manager and Sales Director, Ward brings extensive expertise in sales, marketing, and procurement to Maxxum.
Distribution Network
Maxxum offers nationwide coverage with dedicated Account Managers in Victoria and New South Wales, as well as Independent Sales Representatives in Queensland and Western Australia. This robust distribution network ensures that MICRODIA products are readily available to specialty stores, chain stores, and volume retailers throughout Australia.
A Partnership for Superior Solutions
The collaboration between Maxxum and MICRODIA combines Maxxum’s extensive market knowledge and distribution expertise with MICRODIA’s legacy of innovation and quality. Together, they are bringing reliable, high-performance flash memory solutions and accessories to Australian consumers, ensuring access to the best products available.
MICRODIA is in Australia, FOR Australia
MICRODIA’s return to the consumer market through Maxxum marks a significant moment for Australian consumers. With a comprehensive lineup of premium flash memory products and mobile accessories, MICRODIA is set to challenge the status quo, raising the bar for quality and reliability in the industry.
For more information about MICRODIA’s products and availability in Australia, contact Maxxum or visit their website https://www.maxxum.com.au/
